Many retailers only consider sunglasses as an adult item. Thinking
that their customers are only going to be interested in sunglasses for
themselves not for the kids. But really there are a lot of parents
that would purchase sunglasses for their children if the kids
sunglasses were offered.
Lets face it, we all think it is so cute when you see a little girl
and her mom dressed a like with the little girl looking just like a
mini me version of her mom. Children also like to like like their
parents. Little boys love to act like smaller verisons of their dads
and little girls love to put on makeup and look just like their moms.
This is one of the main reasons that kids sunglasses are a great
addition to any retail location.
Our childrens eyes are extremely sensitive to UV rays. Just like us,
children squint and try to shade their eyes when out in the sun.
However unlike us, children do not know how to protect the one set of
eyes that they are given. As adults we know the importance of blocking
those harmful UVA and UVB rays by wearing sunglasses with protective
lenses. Children are even more sensitive than adults that is why it is
so important to make sure that we protect our childrens eyes in the
same way we would our own.
So knowing all of this information, as retailers how do you know what
to purchase for childrens sunglasses? Well the lens quality should be
the first thing you inquire about. All sunglasses lenses, whether for
adult or kids sunglasses, should have 100% UVA and UVB protection.
This type of protection will block all of the suns harmful rays. The
next thing to consider of course is the style. Most childrens
sunglasses are plastic framed. This is so that they don't break as
easy. Metal frames tend to be thinner and break faster. Take into
consideration the "mini me" sunglasses when you choose the styles you
want to sell. Choose girls styles that look like adult womens styles,
and choose boys styles that look like dads sports glasses.
Following these tips and suggestions will hopefully enlighten your
perception of kids sunglasses. Adding a few kids sunglasses to your
retail business will help boost your business and will protect your
smallest customers eyesight as well.
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