May 17, 2013

Guidelines For Owning And Operating A Small Retail Business

If you are thinking about owning and operating a small retail business you may already be aware of the many hurdles you will have to cross in order to get your business up and running.

In order to help you through some of the beginning stages we have put together a few basic guidelines that will not only help you to own and operate a small retail business, but will also help you to become successful at it.

#1 – Deciding On A Business Name

First and foremost, the success of your business will largely depend on the strength of your business name. This is why it is so important to choose a name that is not only professional sounding, but one that will also help your potential customers to understand what type of business you are offering.

When thinking up business names keep the following in mind:

  • Does the name sound good when said out loud?
  • Is the name easy to remember?
  • Do the initials of your business name spell out an unfortunate acronym?
  • Will customers be able to tell exactly what it is you are selling just by hearing your business name?
  • #2 – Choosing Your Products

    Hopefully you already have an idea of what type of retail business you want to get into before choosing the name, but now you will need to determine exactly which products you will carry. The best way to determine what brands, models and styles of products to choose from is by looking to see what is currently popular in your industry.

    Some areas to help you figure this out is through the use of:

  • Industry publications
  • Tradeshows
  • What your competition is selling
  • And any form of advertising from businesses that are similar to yours
  • #3 – Setting Your Prices

    Once you've determined a selection of products that you will carry in your retail store you now need to set the prices. When setting your prices you not only need to be competitive in your pricing in order to offload stock and be successful, but you also need to price in such a way that there is a perceived value in the products you are offering.

    When setting your pricing, keep the following categories of products in mind:

  • Necessity items – these are everyday use products, so for the most part, if a consumer can get them cheaper somewhere else they will
  • Status items – a status item will always come with a higher price tag, and it is this higher cost that gives the perceived value. If you price too low potential customers may think there is something wrong with the item
  • Impulse items – these can be anything from the cheap products at the checkout to promotional products. They are not usually something the customer had intended to buy, but once they see the deal they may feel they can't leave your store without it.
  • #4 – Hiring Your Staff

    In the beginning stages of running your own business it is likely that you will be the one and only employee. As you get busier you will need to think about hiring staff. Before you post an ad or throw up a help wanted sign in the window you need to have a clear understanding of the job descriptions for each and every employee that will work in your business. And yes, this even includes a description for your role.

    Some considerations when hiring and interviewing potential employees are:

  • Try not to judge a book by its cover – the most clean-cut, well-put together applicant may not be the best employee.
  • Is the applicant comfortable speaking with you during the interview? Do they make eye contact? Remember, this person could be the employee responsible for interacting with your customers, so if they lack social skills they may not be the best for the position.
  • Always check references. It is unfortunate, but many people lie on their applications and resumes, so make sure you follow up with their previous employers before you make any decision.
  • By following these four basic guidelines you will be four steps closer to owning and operating a successful small retail business.

    Filed under Information Articles, Small Business, Starting A Business by

    May 10, 2013

    How To Promote Your Brick-and-Mortar Store Online

    How To Promote Your Brick-and-Mortar Store Online

    The internet is the golden goose of our time. It is estimated to be responsible for billions of dollars of transactions of online purchases every year. So naturally, those with entrepreneurial spirit may be inclined to focus the majority of their efforts into creating an e-store, rather than using the internet to promote their brick-and-mortar store.

    Running an online store may be a great way to keep overhead costs low and expand market share to the global market, however not every business is suitable for e-commerce. Businesses that are focused on the local market, whether it is a local service that is being provided or products that are being sold, may find they have more success if they use the internet as a tool to promote their local business rather than a way to sell their products or services.

    Although not as recognized, the internet is also responsible for billions of dollars of offline sales each year. There is a large sub-group of internet shoppers, referred to as off-channel or web-to-store shoppers, who use the internet solely for research on products and services they are looking to purchase in a local brick-and-mortar store.

    In order to be successful with your brick-and-mortar store you really need to set up an online presence that caters to this sub-group of consumers. The following are some tips to help you promote your brick-and-mortar store online:

    Domain Name
    Your domain name is your website address. When deciding on a name it is important to choose a domain name that is short and memorable enough that potential customers will be able to remember, and find, your website from any of your traditional offline promotions, such as television, radio and newspaper ads.

    It is worth the investment to hire a professional web designer to create a website that is clean, easy to navigate and provides all the necessary information, such as store location, contact information, times of operation, and product information. If it is reasonable to do so, you may even want to include an e-cart to handle any purchase requests you may get from online visitors.

    Online Coupons
    Offering online coupons or discounts that are available for in store purchases is a great way to track how effective your website really is. Coupons and discounts may even further influence potential customers who are visiting your website to perform some product research to visit your store.

    Another component of your website that will help to promote your brick-and-mortar store online is a company blog. This is a great way to explain your products and services in more detail, promote any upcoming promotional events, and develop a following of readers and loyal customers.

    SEO, SEM, Social Media
    Having a website and blog alone is only one piece of the puzzle. It is a great start to promote your store online, but if no one is following your website your reach can only go so far. This is where SEO (search engine optimization), SEM (search engine marketing) and Social Media come into play. SEO deals with optimizing your website for a specific market through its content. SEM deals with marketing your website online through such things as paid advertising. And Social Media involves using such social sites as Facebook, twitter, Google+, Yelp, etc. SEO, SEM and Social Media can be used on their own, but in general it is best to develop an overall marketing package that includes all three.

    Overall, in order to promote your business online you will need a memorable web address, and clean and easy to navigate website and some interesting content that can be shared through social media. The important thing is to have fun with it and be as real and natural as you are with your in-store customers.

    Filed under Information Articles, Small Business, Starting A Business by

    April 26, 2013

    Training Your Sales Staff To Increase Sales

    In order for your sales team to succeed, they need the proper tools, support and most importantly, training. Training your sales staff to increase sales should never be a one time, introductory course. To really make a difference, sales training should be ongoing, not only throughout slow periods but also during times of peak times as well.

    By initiating ongoing sales training your staff will remain updated on the products and services that you offer, as well as gain new knowledge and procedures that can replace any of the old and ineffective ones.

    Ongoing sales training can be costly, and for this reason many small business owners feel that they cannot allocate the time or the money to provide proper training to their staff. Like the majority of business expenses, it is the ROI, or return on investment, that needs to be carefully evaluated. If training can help your staff to close more deals, than profits should outweigh the investment in the time and money it takes to provide ongoing training.

    In order to be successful in increasing sales, sales staff needs to be knowledgeable in the following areas: product and service knowledge, industry knowledge, sales skills, and any of the tools and technology that are available for sales staff. Therefore, a well-rounded training program, which will not only help to get new staff up to speed but will also improve the skills of experienced staff, should include the following:

    #1 – Product Knowledge Training
    In order to be successful at sales one needs to have an almost intimate knowledge of the product or service they are offing. The best way to gain this knowledge is through ongoing product knowledge training. Sales staff should not only be trained on new products or services as they are added, but they should also have continual retraining on existing ones. Better still, if your staff is also able to utilize the product or service in their daily lives, they will have a better understanding, and therefore be able to relate to the customers needs and wants more accurately.

    #2 – Industry Knowledge Training
    Not only is it important to train your staff on the products and services that your business offers, but it is also a good idea to keep them abreast of what is happening in the industry. This includes such things as providing them information on what the competitors are offering, and how your products ands services differ from what is already on the market. In order to successfully close a deal, sales staff need to know, and be able to explain to potential customers, how your particular products and services stand out from the crowd.

    #3 – Sales Skills Training
    When it comes to sales skills training, even an experienced sales force can benefit from ongoing training. As mentioned earlier, one of the advantages or continual training is to help existing sales staff to learn about new techniques and remove any of the old ineffective ones. Skills training can obviously be customized for new staff and existing staff, but including both novice and pro in on the training sessions can be beneficial to both groups of the team. For novice sales staff in particular, it is always a good idea to develop some kind of shadowing program, where an experienced member of the sales team is shadowed by a new recruit in order to fully understand the policies, procedures and sales techniques that will make them a success. This includes everything from listening in on sales calls to attending sales meetings with existing clients.

    #4 – Sales Tools and Technology Training
    If you already implement any type of time management or customer relations management software, it is beneficial to provide continual training to your team. Many of your staff may already be utilizing these or other tools, but may not have a complete grasp on how to use the program to its fullest. Even bringing in a professional trainer to provide a session on something as simple as Excel, will help staff to become more efficient and therefore better sales people. Again, the benefits of investing in ongoing training definitely outweigh the overall costs associated with it.

    Ongoing sales training will help your staff to increase sales. Training needs to be a continual process that includes new and existing product and service training, industry updates, sales skills and technology training. With the right training program your sales staff will become much more knowledgeable about your business and its offerings, and therefore a much more effective sales team.

    Filed under Information Articles, Small Business by

    April 19, 2013

    5 Tips For Successful Sales Promotions

    Sales promotions have never been more important for the success of a business than they are in today's market. Small business owners who are finding it difficult to maintain a high level of sales in the slowed economy have to take advantage of every opportunity available to them. This is where sales promotions come in. Not only will a properly executed sales promotion keep existing customers purchasing products and services, but it will also help to obtain new customers, while at the same time allowing your business to remain competitive within the market place.

    The following 5 tips will help you to implement a successful sales promotion:

    #1 – Understand Your Target Market
    The first step, and most important for any type of campaign, is to make sure you have a solid understanding of your target market. When planning a sales promotion your focus can be very narrow, to as broad of a scope as your product and services cater to. Deciding what your target market will be for your sales promotion will help you to achieve your sales goals and make your promotion a success.

    #2 – Determine Your Sales Promotion Goals
    When sales are slow, due to economical, seasonal or other reasons, a timely and well-crafted promotion can really help to increase sales. In order to craft a successful promotion you need to first figure out what your sales promotion goals are. Whether it's to target existing customers, attract new customers, entice competitors' customers, or just a way to offload seasonal stock, your goals will help to determine your overall promotion. Unfortunately it is rare that a single promotion will act as a catch-all to help you to obtain all these goals at once, so you must decide with each promotion what you are setting out to accomplish.

    #3 – Develop Creative Sales Promotions
    Once you have a good understating of your target market and your sales promotion goals, it is time to start developing your campaign. The more creative you are with your sales promotion, the more effective it can be when attempting to accomplish your sales goals. Unless the discount is quite substantial, posting a 'X' % Off sign in your store front window is the lowest common denominator when it comes to a creative sales promotion approach.

    #4 – Using Discounts And Coupons
    As mentioned, when it comes to using discounts and coupons, the more creative the promotion the better it will be received. The days of simply offering a nominal 10% to 20% off of products and services are long gone. Customers are looking for more value, not only for their money, but also with their discount. And with the popularity of discount sites like Groupon, many buyers who are typically not categorized as coupon users are now taking advantage of these discount offers. Some popular discounts and coupon promotions include: buy one get one free/half off, package deals, introductory offers, trial offers, and of course free items or services.

    #5 – Including Limited Time Offers
    One of the most successful ways to develop a sales promotion is to ensure that you include a specific start and end date. By creating a call to action that has a limited time offer, not only will you encourage customers to purchase your products or services, but you will also create an awareness that the sales promotion is such a great deal that it cannot be offered indefinitely.

    There are many more factors involved in creating successful sales promotions, however the 5 tips found in this post will help you to get started.

    Filed under Discounts, Information Articles, Slow Economy, Small Business by

    April 12, 2013

    How To Create A Marketing Plan For Your Small Business

    A business's success depends on a strong marketing plan. Unfortunately, this is one area that many entrepreneurs and small business owners tend to overlook. Your business might offer the latest and greatest product, or the best service around, but if people don't know anything about your business, product or service it can be next to impossible to attract customer and succeed in the market.

    The following 4 steps will help you to create a marketing plan for your small business:

    Determine the demographics you want to target
    It might be nice to think that the product or service you are offering is available for everyone, regardless of age, gender or income bracket. We all want to think that what we are offering is universal, but many times that is not the case. In order to have a successful marketing plan, and in turn a successful business, you need to narrow your scope of reach to a segmented market that will represent the greatest majority of buyers. It is this defined group that will be the basis of your marketing plan.

    Determine the benefits of your product or service
    Once you have an understanding of you demographic you will next need to focus on the key benefits of your product or service. The idea is to tailor the benefits to this particular group so they resonate in such a way that entices the potential customer to pay for your product or service. In this way you will want to develop a list of traits or benefits that speak directly to your target market. For example, if you have determined your target market is the type of consumer who seeks out high-quality products or services, high-quality is a benefit that you will want to emphasize in all of your promotional material.

    Determine where consumers seek out product information
    With the ease of searching for reviews on the internet, the majority of consumers today are well educated. In order to capitalize on this information dissemination you want to make sure you are well aware of the places your target market goes to seek out product information. Not only do you want to know where they are getting their information, but you need to also be part of that process. Make it easy for your customers to find information on your products and services and ask questions directly to your business, whether it is through email, a customer service line, twitter, Facebook, or through comments on your blog. The more you have a hand in helping your potential customers to find information on your products the more trust you will build with your target market.

    Determine the time length from need to purchase
    When it comes marketing your product and service, not only do you need to be aware of your target audience, and how to effectively communicate the benefits of your product or service to them, but you also need to know the length of time that it takes to turn a potential customer into a buyer. The product or service you offer will help to determine this timeline. Big ticket purchases such as cars, and high-end electronics may take days or even weeks for a potential buyer to turn into a full-fledged customer, where as consumables, such as food may only take hours for the decision buying process. Knowing this time length will help you to effectively market your business to consumers in an appropriate way.

    With these 4 simple steps you can easily create an effective marketing plan that will speak directly to your target audience. If your demographic is wide reaching, you can always segment the group into smaller audiences and test each marketing plan accordingly. Knowing what type of marketing works best for each group will make your marketing plan that much stronger and therefore much more successful.

    Filed under Information Articles, Small Business by

    April 5, 2013

    What Sunglasses Are The Most Popular?

    When you are looking for the most popular style of sunglasses there is no better place to turn to the to see what the celebrities are wearing, and what better place to see what celebs are wearing than at one of the many reward ceremonies that happened at the beginning of this year.

    When it comes to sunglasses sales, our top five picks are the best styles of sunglasses that are being order, but after you see who has been wearing the same styles and designs it is easy to understand why.

    Here are out top five popular styles sunglasses:

    30012 – Aviators
    Aviators have been in circulation since the 1930s, and have pretty much been in the top 10 popular design styles ever since they first started being offered to the public. With superstars like Johnny Depp sporting them at the 55th GRAMMY Awards it is no wonder of their longevity.
    Johnny Depp – Aviators

    9062 – Wayfarers
    Another popular design that has been around for decades is the Wayfarer style. This design came out in the 1950s from the same designers as the Aviators, and although it has had some ups and downs as a desired sunglasses style, with electro-pop star Skrillex sporting them to the 55th GRAMMY Awards the wayfarer design is bound to enjoy another couple of decades of popularity.
    Skrillex – Wayfarers

    Big Fashion Sunglasses
    DE717 – Big Fashion Sunglasses with Logo
    Big, oversized sunglasses became fashionable in the 1960s, most famously worn by Jacqueline Kennedy Onassis, or Jackie O as she was known. The big sunglasses look is still around today, with the most notable celebs being Kim Kardashian. Kim is known for her big sunglasses, and although the picture is not from an awards show, it is without a doubt that she was sporting a pair of big fashion sunglasses before she walked the red carpet this year.
    Kim Kardashian – Big Fashion Sunglasses

    Sports Sunglasses
    XS600 – Sports Polarized Sunglasses
    Sports sunglasses, especially ones with polarized lenses, are not just a popular accessory when it comes to sports, and no one knows this better than Jack Nicholson. Seen here sporting his trademark sports sunglasses at the 2013 Academy Awards ceremony in February, Jack can frequently be seen wearing these bad boys in doors, at award ceremonies and sporting events alike.
    Jack Nicholson – Sports Polarized Sunglasses

    One-piece Sunglasses
    DE11 – One piece lens sunglasses
    One of the first one-piece lens sunglasses to hit the market became popular in the late 80s and early 90s. Designed mostly with sport in mind, the one-piece sunglasses style quickly became popular amongst many musicians, as can be seen with Prince's choice of eye-wear this year at the GRAMMY's.
    Prince – One piece lens sunglasses

    Filed under Aviator Sunglasses, DE Sunglasses, designer sunglasses, Fashion Sunglasses, Polarized Sunglasses, sports sunglasses, Wayfarer Sunglasses by

    March 27, 2013

    Which Sunglasses Should I Get?

    Finding the right pair of sunglasses can be challenging. Not only do you have to take the style and design into consideration, but you also want to make sure that you are getting the proper eye protection.

    Here are Wholesale Discount Sunglasses eye health is a top priority. So, instead of providing you with a list of tips on how to pick out the perfect style of sunglasses we are going to focus on the part that protects your eyes, the lenses.

    The following are a list of features that you should take into consideration when looking for a new pair of sunglasses:

    #1 – Material
    There are four main types of lens material that are used in sunglasses; they are glass, polyurethane, polycarbonate and acrylic. Each comes with their own set off benefits and downfalls. Glass for example will provide the best optical clarity, but they are typically heavier and more expensive than the other options. Polyurethane is impact resistant and lightweight, but it too can be expensive. Polycarbonate on the other hand is much more affordable, however it can be less scratch resistant than the other options. And acrylic is the least expensive option, yet it does not provide the best optical clarity.

    #2 – Tint
    Your next consideration is the type of tint the lens provides. Not only its shade, but also its color. The darker the tint the less strain that will be caused to your eyes from the sun, but color also plays a crucial role. For example, browns, grays and green tinted lenses will help to cut down on the brightness without distorting natural colors. Yellows and ambers on the other hand will provide better depth perception, and rose-colored lenses will help to enhance contrast.

    #3 – Coating
    There are multiple coatings that can be applied to your lenses, regardless of the material they are made from. Some of the most popular include:

    · UV Coating – You will know if your lenses provide UV protection if they are marked with a sticker. It is recommended that you look for a pair of sunglasses that provide at least 100% UVA/UVB protection.
    · Polarized Coating – Polarized lenses are perfect for deflecting glare. Some lenses, typically the inexpensive ones, apply the polarized filter as an external coating, while other more expensive polarized lenses are created with the filter in-between the layers of the lens. Polarized lenses are a must have for anyone who spends a lot of time on the water.
    · Mirrored Coating – Another popular coating for sunglasses is the mirror coating. This is a reflective coating that also helps to reduce glare.
    · Hydrophobic Coating – This coating helps to repel water, which can be really helpful to keep the wearer's vision clear and streak free.
    · Anti-scratch Coating – This coating will help to improve the durability of the lenses, making them more scratch resistant.
    · Anti-fog Coating – This type of coating is great for humid conditions. Many sporting sunglasses and goggles will come with anti-fog coating.

    Above all, the most important feature to look for in a pair of sunglasses is one that protects your eyes from damaging UV radiation, because after all, healthy eyes should be your top priority.

    Filed under Color, Polarized Sunglasses, sports sunglasses, Sunglass Articles, Sunglasses by

    March 22, 2013

    How To Use A Window Display To Increase Sales

    For retail outlets that exist outside of the virtual world, a window display is one of the best ways to catch the attention of potential customers that are passing by. When it comes to creating a display there is a real science behind attracting someone's attention, and when done correctly a great window display will drive traffic into your store.

    Here are a few tips on how to use a window display to increase sales:

    Whether your window display is a holiday theme, such as Christmas, Easter, Mother's Day, etc., or the theme that is geared towards your products, such as a beach theme for sunglasses, themes are a great way to grab the attention of potential customers. Using a theme is also a great way to make sure your window display stays fresh, as in the case of holiday themes you will be forced to change the display.

    Update Displays Often
    As mentioned, a creative and unique window display will impress passers-by only for so long. So make sure you a continually updating your display in order to create some buzz in the community and gain more potential customers. Not everyone who views your display for the first time will enter the store to purchase an item, no matter how much they like your window display. But by keeping your display fresh you will have a better chance of building repeat window shoppers, who in turn have a better chance of becoming actual shoppers.

    Properly using color can be a great way to create a stunning display that draws people in. When it comes to color there really is a whole science behind it. If you think about one of the most popular fast food chains, there is a reason they picked the colors red and yellow. When creating your own display you can focus on using one color, matching colors or even contrasting colors to make a display that really pops.

    Eye Level
    When designing your display you want to keep in mind where eye level is for the customer on the other side of the window. It is at eye level where you want focus on your products, as the eye is naturally drawn to items at eye level. The rest of the display should help to compliment these products.

    Not only should your most important products be at eye level to help create focus on them, but you should also accentuate their importance with the use of lighting. You will need some generic lighting to light the display, but you also want to have some focused light on the key products that you are displaying.

    Props are a great way to show of your products and help to build the themes of your window displays. Just keep in mind that the props are there to compliment your products and not take away from it. So make sure the products you are trying to sell are the focus of the customer's attention, by placing them at eye level and using the lighting techniques mentioned above. There is nothing worse then enticing a customer to come into your shop only to find out that they want to purchase the prop instead of the actual item.

    Stands and Displays
    Another way to display your products in your window is to use professionally built stands and display cases. In the case of sunglasses, using a sunglasses display case or rack can be the easiest and most effective way to display your products. It may take away from some of the creativity in designing a window display from scratch, but it can be just as effective in increasing sales.

    Filed under Blog, Starting A Business by

    March 14, 2013

    What Is Visual Merchandising?

    In its simplest form, visual merchandising relates to the art and science of capturing a potential customer's attention in such a way that you in increase their interest into moving further into your store, be it a brick and mortar outlet on an online portal.

    If you think about your own shopping habits, you are more likely to purchase something that is visually appealing. In honour of International Pi Day, let's imagine you are shopping for a nice apple pie. Do you pick the one on the left or the one on the right?
    Naturally we would all choose the pie on the left because it is more visually appealing and therefore better. Visual merchandising is similar in that what is more aesthetically pleasing is naturally better.

    The trick behind visual merchandising is to display your products in such a way that converts window shoppers into purchasers. This can be accomplished with both a physical store by properly utilizing window displays as well as an online store by utilising your landing and product display pages in a manner that makes your products stand out from the competition.

    Visual merchandising also goes beyond simple window displays and encompasses everything from your storefront to the layout, signs and even promotions, with the goal of not only attracting new customers but also building customer loyalty.

    The following are just a few tips that will help to make your visual merchandising strategy a success:

    Be unique
    A window display, or landing page if we are talking about an e-commerce store, is your chance to be creative. The more unique and creative your display is the better chance you have at catching a prospective customer's eye. If your display entices their curiosity enough they may just take the next step and move further into your store, either physically by entering your store or virtually by clicking deeper into your website.

    Stay on message
    Although the display is a chance to let your inner artist shine, you must remember to stay on message. Keep in mind who your target audience is and what message you are attempting to portray. Going too outside the box could backfire.

    Be dynamic
    Even the best window display can become tired and passé after a few visits, so strive to come up with fresh and exciting displays every couple of weeks. If your store is a virtual one updating your landing age every few weeks is also encouraged, but try not to change the layout in doing so. Returning, loyal customers will be used to the layout so don't make them hunt for the links they need to purchase your products or services.

    Visual merchandising can be a fun and creative way to drive traffic to your store. You may have some great successes or some utter failures, but the key is to not get discouraged and keep moving towards those displays that work well for your target audience.

    Filed under selling sunglasses, Starting A Business by

    March 8, 2013

    Should I Get Polarized Sunglasses?

    When it comes time to purchase a new pair of sunglasses you will be faced with the decision on what type of sunglasses to get. Forget about the design or style, or even the color for that matter, the biggest question you will have to ask yourself is, "Should I get polarized sunglasses?"

    Polarized SunglassesThere are loads of articles, blog posts and reviews floating around the internet concerning the pros and cons of wearing polarized sunglasses. With the majority of pros dealing with blocking glare and cons stating that it may be hard to view LED displays, but the real question remains – should you buy a pair of polarized sunglasses?

    The answer always comes down to personal choice. Do you actually require the benefits that polarized sunglasses have to offer? Or can you get away with a normal pair of sunglasses?

    Most polarized sunglasses enthusiasts are also outdoor sports enthusiasts, and usually those type of sports dealing with water. From fishing and kayaking to sailing, and everything in between, if you are going to be out on the water, the only way to see into the depths on a sunny day is with a pair of polarized lenses.

    This is because any type of flat shiny surface, such as water, or even the road, will reflect the sunlight, which in turn causes glare. Polarized lenses help to block that light, effectivly getting rid of the glare. And if you have ever been on the water you know how impossible it is to see into on a sunny day. With polarized sunglasses the water becomes clear and you will once again be able to see into its depths.

    This is one of the main reasons why fishing enthusiasts prefer polarized sunglasses over any other kind. Being able to see through the water allows them to spot more fish. For other water sports, such as the aforementioned kayaking and sailing, having a clear view of any of the potential hazardous obstacles under the water will make the sport that much more safe.

    So when asking yourself if you should get polarized sunglasses or not, the real question you should be asking yourself is – how much is my vision effected by glare? Even though water sports may not be your thing if glare is still a concern, such as from the road when a driver or cyclist, then the added benefits of polarized sunglasses will be useful to you.

    In the end, the choice is purely a personal one.

    Filed under Blog, Polarized Sunglasses by