Protecting childrens vision is very important.  Keeping one pair in every car, in every back pack, and by the front and back doors before the kids go out to play will help children get in the habit of wearing sunglasses.  As children grow and change their vision changes as well.  Reminding them to wear sunglasses now, will enstill life long habits that they will appreciate as adults.  If you already sell sunglasses adding childrens sunglasses to your business will help boost profits.