There's a lot of money to be made selling sunglasses. If you're thinking about getting into the retail sunglass business, one of the considerations you need to look at thoroughly is marketing. Regardless of your inventory and whether you have an excellent assortment of everything from cheaper polarized sunglasses to designer models worth several hundred dollars, the right marketing strategies for sunglasses makes all the difference to your bottom line.
Learn The Trends
More on Marketing Strategies for Sunglasses
You might be selling wayfarer style sunglasses from a kiosk in the mall or at a bigger sporting event. Perhaps you've got some polarized sunglasses that you know will be great for recreational pastimes like water skiing and you want to market them right away. Successful businesses don't think small and to get to where you want to be, you need to know how to complete with E-commerce giants in today's market.
A Level Playing Field
More on How To Compete With E-commerce Giants
Statistics report the average business spends more money to get a new customer than to sell to an existing one. That's as true for someone selling brand name sunglasses as it is for someone selling generic sunglasses. This is why implementing a customer loyalty program can be just as important as using the right display case for your products.
More on How To Implement A Customer Loyalty Program
In its simplest form, visual merchandising relates to the art and science of capturing a potential customer's attention in such a way that you in increase their interest into moving further into your store, be it a brick and mortar outlet on an online portal.
More on What Is Visual Merchandising?
A creative merchandise display for sunglasses will not only attract customers but also draw attention to particular items you want to sell. While there are no hard and fast rules to follow when you're contemplating how to make a merchandise display more appealing, balance and simplicity work best to garner the attention of customers and sell products like sunglasses.
More on How To Make A Merchandise Display More Appealing
Nothing comes more attractive than things that are spanking and shiny. Since eyewear is the main product of your store it naturally comes as sleek and stylish. It’s a privilege that you should make the most out of. Given so, inundating your store with lots of fashionable sunglasses will not only make your store fabulous but it will also attract more customers.
More on The More, The Merrier: Highlighting Your Store With Lots of Sunglasses
The easiest way to get a location at a fair is applying early. We suggest think about the design of your booth. Make sure you have a nice looking canopy with professional over head signs. We realize you can speed some money on your booth but this is very important to the looks of your display. First impressions make a big difference to the fair management and also your customers.
More on How can I book sunglasses into a fair?
You know many people ask us how much they can make selling discount sunglasses this really depends on your location and how you are selling them. It seems people setting up at fairs and festivals can do very well. It has been our experience on a nice sunny day with a good attendance you can gross $500 on a slower day and over $2,000 on a busy day. Again this really depends on your location at the event and foot traffic.
More on Selling sunglasses how much can I make? $$