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May 24, 2013

How To Focus On Local Promotions

How To Focus On Local Promotions

There are a number of factors that can make or break a promotion, be it on a national or local level. From the way the promotion is marketed, right down to the call to action. If you don't have a personal understanding of your customer base, and more specifically their demographic, than your promotion may not be as successful as you are hoping for it to be.

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March 22, 2013

How To Use A Window Display To Increase Sales


For retail outlets that exist outside of the virtual world, a window display is one of the best ways to catch the attention of potential customers that are passing by. When it comes to creating a display there is a real science behind attracting someone's attention, and when done correctly a great window display will drive traffic into your store.

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March 8, 2013

Should I Get Polarized Sunglasses?

When it comes time to purchase a new pair of sunglasses you will be faced with the decision on what type of sunglasses to get. Forget about the design or style, or even the color for that matter, the biggest question you will have to ask yourself is, "Should I get polarized sunglasses?"

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February 22, 2013

Bling Is Back: Rhinestone Sunglasses Hot For 2013

Flashy fashion accessories, including jewellery and sunglasses are once again hot commodities for this upcoming spring and summer fashion line. Whether it is over-sized, showy necklaces, bracelets or watches, bling is definitely back. When it comes to shades, nothing says bling like rhinestone sunglasses.
Rhinestone Sunglasses
From designer names like Gucci and Versace, to inexpensive quality brands like our very own Diamond™ Eyewear and DE™ Designer Eyewear, sunglasses adorned with rhinestones, or even Swarovski crystals, are once again going to be the #1 must have fashion accessory for this spring and summer.

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January 29, 2013

Most Popular Colors For Sunglasses In 2013

Colors Of Sunglasses

For many of us the snow may still be falling, but spring fashions are already here. To get ready for those warm sunny days not only will you need to shop for a new outfit, but a new pair of sunglasses as well. A new pair of sunglasses will not only help you to look great, but they will also help to protect your eyes from the damage that harmful UV rays can do.

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December 27, 2012

Top Celebrities Spotted Wearing Aviator Sunglasses

It goes without saying, if you are a celebrity your never leave home without it item has to be a pair of sunglasses, and the darker the lenses the better. Without them you are susceptible to all kinds of dangers, from UV rays to blinding flashes from paparazzi cameras.

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December 24, 2012

Winter Sunglasses Trends For The 2012-2013 Season

If you are one of these people that think you need to pack away all your hip apparel when the seasons turn colder, think again. Following is a list of hip winter sunglasses trends for this Winter and Fall that will have you looking great and reduce harmful glare and UV rays at the same time.

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November 30, 2012

Finding Sunglasses That Will Not Break

You might be involved in a sport like tennis or even cycling. Or, you could be an avid outdoors person that wants to be sure they've got a pair of sunglasses that won't break while landing a big one or falling on the slopes. In all of these scenarios you need to know how to find sunglasses that will not break, as well as find a pair that will protect you and look good at the same time.

Starting with the features that are closest to your eye makes sense. First and foremost, you need to be sure that the lenses are fixed to the frame so they won't budge. Having lenses that can pop out when any kind of contact is made can be more dangerous than not wearing any glasses at all. One of the favored materials is shatterproof polycarbonate since it won't splinter and comes in a variety of different colors.

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October 24, 2012

How To Choose The Best Sunglasses

When you are thinking about shopping for a new pair of sunglasses, you want to purchase the best sunglasses you can find and that process begins with finding the right style to complement your face.

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July 18, 2012

Features To Look For When Buying Sunglasses


Although there are many people who go to the corner drugstore to select a pair of cheap sunglasses, many do so without first looking into all of the features. More careful shoppers take their time to be sure that they are getting exactly what they are paying for. These are the people who understand that getting a good pair of sunglasses is all about. It is advised to first start by looking at the lenses before you move on to other features like the frames.

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