June 14, 2013

4 Tips To Survive An Economic Downturn

When you are in the business of selling sunglasses, you can do all your homework and understand the difference between high-end designer sunglasses and cheaper polarized models made for hiking and fishing. However, as careful as you might be in the business world to look after every eventuality, learning how to survive and even thrive, during the economic downturn is something you cannot afford to overlook.

Here are some tips to help you when you are in the valley of the business world and want to climb up towards the peak again.

Watch Your Credit

Small businesses that sell sunglasses may get credit from a variety of different sources, but you need to be careful with each when you are considering how to survive an economic downturn. It might seem like a good idea to use a business credit card to stock up on lens cleaning solution or sunglass display cases to help you through the tough times, but you need to be careful and not worsen the situation.

Revisit Your Books

Economic bad times are actually a very good moment to revisit your bookkeeping procedures to see if anything can be tightened up and/or fixed. Cash flow monitoring, record keeping and budgeting are just some of the areas that can be tweaked in an economic downturn to head off any future issues. This is also a good time to patch any of the holes you have with your suppliers and firmly suggest that you bring any delinquent accounts up to date.

Take A Look At Spending

It's also a good time to see if you can cut back on inventory until things swing back around. If you can get away with ordering a few less units of designer sunglasses and maybe even bring some of those older Aviators up from the backroom, you might see your bottom line start to improve. When you are thinking about how to survive an economic downturn you need to take a look at marketing alternatives as well. Internet marketing is usually quite flexible and you should be able to tweak a campaign to save a few dollars.


One of the last tips you can use when you are looking at various ways on how to survive the economic downturn has to do with diversification. Smaller inventories have already been discussed, but spreading out the variety of sunglasses you buy can help through hard times. Having something for everyone gives you a broader base for sales.

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