July 26, 2013

Best Sunglasses For Outdoor Festivals

When the weather turns warmer and the summer months arrive, it is only natural that people want to attend outdoor music festivals in stylish sunglasses. Ask anyone who likes listening to live music and looking good at the same time and they'll provide a list of the best sunglasses for outdoor festivals.

Tennessee's Bonnaroo

Now when you're going down to a place that has a long musical history like Tennessee for their Bonnaroo festival that lasts four days, you should respect tradition. That's why a classic pair of Aviators is a great choice. This festival takes place in June on a 700-acre farm where you can camp out, so it's important the classic sunglasses you choose are also polarized. That way, you'll be able to enjoy not only seeing live bands but watching your favorite comedians from the front of the stage. When it comes to a complete list of the best sunglasses for outdoor festivals, this traditional party is best taken in with a pair of sunglasses that goes way back.

Sasquatch! Music Festival

If you find yourself in Washington at the beginning of the summer music festival season you'll want to attend this lively event. It might also be a good idea to choose some durable lenses for your sunglasses. In fact, polycarbonate lenses might be the best choice because this durable lightweight plastic affords great vision while standing up to some abuse.

Regardless of the many different music festivals you choose to attend, you need to be sure that the sunglasses you pick are both efficient and cost effective. One of the things to consider when choosing the best sunglasses for outdoor festivals is the lens tint. The grey tint that is very popular among many outdoor sunglass users reduces brightness but does not hinder color. The other tints you can choose from include brown and amber varieties that are very effective at reducing glare.

Another tip that will help you enjoy your time at any of the outdoor music festivals across the country is to stay away from sunglasses with mirrored lenses. Although mirrored sunglass lenses are considered cool and very fashionable, they may not be the best sunglasses for outdoor festivals since they scratch more easily than other types.

Finally, it's a good idea to pack an extra pair when you're heading out to listen to music outdoors. Losing the only pair of sunglasses you have during a four-day festival can be a problem if you don't know where the local kiosk is to sell you a new pair.

Filed under Fashion Sunglasses, Sunglasses by

July 19, 2013

Google Glass – The Future Of Sunglasses

When you ask people to describe their favorite pair of sunglasses, most will describe modern wayfarer designs or even the sleek and innovative look of Aviators. Those who are even more advanced when it comes to staying on top of modern technology and eyewear will not be surprised to find out people can wear a computer on their head that looks like a pair of shades.

Google Glass

The big name in search engines, Google, has been developing eyewear that can search the Internet for some time now. As they build what is essentially a computer processor called Google Glass that will enable people to search online and carry out other functions that the computer does through a pair of eyeglasses, the company is looking to make their new product stylish.

IT is Trendy

A recent article in the New York Times reports that Google is in fact negotiating with Warby Parker to bring this trendy innovation a stylish edge. The article brings up some interesting issues when it comes to retailers of sunglasses of all kinds. Since IT has always been considered trendy and the best products are the ones that have a visual appeal, it would seem that the sunglass industry should be preparing for a technology assault.

Interesting Scenarios

Here are a couple of interesting scenarios the sunglass industry might be facing in the near future. It includes the kinds of products retailers might be carrying in their kiosks and online stores soon.

We all know about polarized lenses and how they are helpful in cutting down the sun's glare when users are out on their boats in the summer months. With this latest Google Glass technology, getting lost on unfamiliar water could be a thing of the past. Getting on the Internet through your aviator sunglasses and looking for your location on Google maps could be a possibility sooner than later.

Finally, imagine all the partygoers with their Cat Eye sunglasses being able to attend one-function and e-mail friends to keep in touch with what's going on in other places at the same time?

The New York Times article goes on to say that Google hopes their new Google Glass innovation will be only a first step toward their end goal. One day, these innovators hope you'll be able to access the Internet from everywhere without lifting a finger. It will certainly make shopping for sunglasses online much easier in the future.

Filed under Information Articles, Sunglass Articles, Sunglasses by

July 12, 2013

Marketing Strategies for Sunglasses

There's a lot of money to be made selling sunglasses. If you're thinking about getting into the retail sunglass business, one of the considerations you need to look at thoroughly is marketing. Regardless of your inventory and whether you have an excellent assortment of everything from cheaper polarized sunglasses to designer models worth several hundred dollars, the right marketing strategies for sunglasses makes all the difference to your bottom line.

Learn The Trends

Even though the sunglass industry is worth billions of dollars a year, it's important for everyone with a retail outlet to know what the hottest selling trends are for every individual season. Staying on top of what's selling whether the weather is warm or cold is an important part of knowing what you need to stock and a critical aspect of marketing strategies for sunglasses.

Learn How To Present Your Product

Aviator sunglasses have been popular for many years now but even so they don't sell themselves. Remember, if a customer cannot easily look through the inventory in your store or online, they will more than likely click away or walk out the door without buying anything. That's why it is a good idea to arrange your inventory by style and brand name. Use any other categorization methods that help your customers get to the sections they are looking for.

When you have a brick-and-mortar store, it is wise to invest in either floor model or countertop display cases. These are an inexpensive way to show off your inventory and capture a prospect's attention.

Learn How To Use Technology To Your Advantage

If you're interested in reaching a vast audience, having a blog or website is one of the best ways to show off your inventory of quality sunglasses. Having a blog allows you to provide tips and advice to loyal customers and new prospects alike. Finding the right template to use allows you to change the content and readjust your inventory whenever you see fit. Of course when you're looking at all of the most innovative marketing strategies for sunglasses, you cannot afford to overlook social media. Facebook and twitter as well as a host of other emerging sites allow you to get exposure for your inventory of sunglasses across a broad spectrum of customers.

Filed under Information Articles, selling sunglasses, Small Business by

July 5, 2013

How To Repair Sunglasses

Imagine the arm falls off your designer sunglasses when you are trying to make an impression at the biggest outdoor party of the summer. Embarrassing, yes, but it could be a lot worse. However, if you know how to repair sunglasses quickly you can always duck away for a quick fix.

Screws Fall Out

As carefully as they are made, the screws that hold the arms to the frame of your sunglasses can come loose just by being a focal point. If you need to put one back in, start the process by choosing a clear space to work with no debris underneath. Sunglasses have small screws that are much easier to find if it hasn't fallen into something like a plush rug. Many of the same places that sell sunglasses will sell small repair kits with a tiny screwdriver and replacement screws.

Wire Works Too

Maybe toying with those small screws gets your blood boiling. In that case, you can run a small wire through the loopholes that hold the arm to the frame. Tie the ends off with a pair of needle nose pliers and cut. That is an effective DIY fix when you are deciding how to repair sunglasses temporarily until you can get the right screw put back in.

Broken Frames And Quick Fixes

Sometimes the solution for how to repair sunglasses is a little more obvious than just a missing screw. Here are some quick fixes you can do yourself when a broken frame is the problem. Glue can often be the right solution, but you need to need to be sure to wipe any excesses away before you put your sunglasses back on. Duct tape, the handy man's best friend, provides another quick way to put broken frames back together. Just cut the tape into thin strips before you use it to mend broken frames.

Soldering Works Great

Of course if you have just bought a new pair of Cat Eye sunglasses and you break the frame, you will want the repair to be as invisible as possible. With metal frames, soldering is an option that leaves only a small trace after the work is done. When you are looking at how to repair sunglasses, it is a good idea to take a step back and plan proactively by choosing the material that lends itself to a seamless repair.

Filed under Information Articles, Sunglasses by

June 28, 2013

Ways To Improve Your Small Business Website

Looking for ways to improve your small business website so you can sell more sunglasses? It is the smart move since websites are considered the new business card and the first impression you make to people looking to buy everything from polarized shades to rhinestone studded designer sunglasses.

Tweak Your About Us Page

There are some things that are different about showing off your inventory on the Internet and some that are the same. One that applies equally to both online and brick and mortar stores is that prospects want to know who they are buying from.

Keep in mind it is perfectly acceptable to get a little personal on your About Us page. You want to let people in a little bit so they have a general idea about who is trying to sell them a good pair of quality sunglasses. Branding is a great idea so you will want to mention the company name a few times and getting this page done by a professional writer will help your image.

Start A Blog

Getting a web designer to add a blog to your website is one of the most important ways to improve your small business website. These blogs can be optimized with keywords and links so you can get better exposure and a higher page ranking over a short period of time. They also provide an excellent space for you or someone in your company to fill readers in on events and new products or other things of interest in the industry. For example, when a new line of sunglasses comes out, a blog is one of the ways to improve your small business website by getting the word out so clients will know you are on the cutting edge.

Testimonials

Satisfied customers wearing the sunglasses you have sold them and writing about how satisfied they are is a great way to pump up your sales. One of the biggest incentives for people to buy from you are customer testimonials from their peers. If you do not have any on your website as of yet, think about contacting four or five of your top customers to see if they will help you out.

Like a lot of other marketing tools online, finding ways to improve your small business website is an ongoing process. Tweaking the site as new innovations come along will keep you ahead of the curve.

Filed under Information Articles, Small Business by

June 21, 2013

Is Your Company Website Successful

These days, whether you're selling high-end sunglasses or cheaper models at outdoors kiosks during summer music festivals, being successful means having a website. These modern business cards are the first impression or the foundation for your marketing efforts. You need to be sure it is going to do all it can to sell sunglasses for you, and asking 'Is your company website successful?' means running through the following checklist.

Don't Overload On Information

Sure you are excited about the wonderful new children's line of sunglasses you've got and want that inventory right on the landing page beside all the other information on the new Aviator line that's coming out. Before you let the excitement of what you've got to sell run away with you, consider the fact that the average attentions span of a new web visitor is nine seconds.

That means you don't need to throw everything at them on the landing page. If they feel overwhelmed, they'll click away and shop for those sunglasses somewhere else. Use the headers and tabs to direct customers to different parts of the website. Make it clear where everything can be found with the effective use of some tabs and then leave it up to them.

Don't Cut Corners

Be aware this is one place where you will pay for cutting corners and going with the cheapest features. For example, choosing the cheapest web hosting you can find might leave you short on bandwidth and having to cut some of the features you need to sell sunglasses effectively. The same goes for content. Hiring offshore content writers that do not have a firm grasp of North American English often saves you a few dollars, but you can wind up with badly written text that reflects on your company.

Use Analytics

Of course when you want to know how many pairs of designer women's sunglasses you've sold, you only need to count the inventory. However there are ways to gauge how effective your website is and how many people actually visit the site so you can tweak the features you need to for better results. Analytics are a great way to get a good picture of how many people visit the site, where they are from and a host of other important information. Google has one of the most popular products that can help you answer the question, β€˜Is Your Company Website Successful?'

Filed under Information Articles, Small Business by

June 14, 2013

4 Tips To Survive An Economic Downturn

When you are in the business of selling sunglasses, you can do all your homework and understand the difference between high-end designer sunglasses and cheaper polarized models made for hiking and fishing. However, as careful as you might be in the business world to look after every eventuality, learning how to survive and even thrive, during the economic downturn is something you cannot afford to overlook.

Here are some tips to help you when you are in the valley of the business world and want to climb up towards the peak again.

Watch Your Credit

Small businesses that sell sunglasses may get credit from a variety of different sources, but you need to be careful with each when you are considering how to survive an economic downturn. It might seem like a good idea to use a business credit card to stock up on lens cleaning solution or sunglass display cases to help you through the tough times, but you need to be careful and not worsen the situation.

Revisit Your Books

Economic bad times are actually a very good moment to revisit your bookkeeping procedures to see if anything can be tightened up and/or fixed. Cash flow monitoring, record keeping and budgeting are just some of the areas that can be tweaked in an economic downturn to head off any future issues. This is also a good time to patch any of the holes you have with your suppliers and firmly suggest that you bring any delinquent accounts up to date.

Take A Look At Spending

It's also a good time to see if you can cut back on inventory until things swing back around. If you can get away with ordering a few less units of designer sunglasses and maybe even bring some of those older Aviators up from the backroom, you might see your bottom line start to improve. When you are thinking about how to survive an economic downturn you need to take a look at marketing alternatives as well. Internet marketing is usually quite flexible and you should be able to tweak a campaign to save a few dollars.

Diversify

One of the last tips you can use when you are looking at various ways on how to survive the economic downturn has to do with diversification. Smaller inventories have already been discussed, but spreading out the variety of sunglasses you buy can help through hard times. Having something for everyone gives you a broader base for sales.

Filed under Information Articles, Slow Economy, Small Business by

June 7, 2013

How To Compete With E-commerce Giants

You might be selling wayfarer style sunglasses from a kiosk in the mall or at a bigger sporting event. Perhaps you've got some polarized sunglasses that you know will be great for recreational pastimes like water skiing and you want to market them right away. Successful businesses don't think small and to get to where you want to be, you need to know how to complete with E-commerce giants in today's market.

A Level Playing Field

Remember, in many ways the Internet has levelled the paying field by allowing smaller business to compete online with the bigger kids on the block. That means that you can keep pace with Amazon when you are located in a smaller store, but you need to take full advantage of your website in general and the design specifically.

Website Design

Make sure you get someone to do the job for you that understands how to attract the modern sunglass buyer. With attention spans dwindling constantly, it is necessary that your website loads quickly and your inventory is quick and easy to locate. The best advice dictates that you stay away from Flash programs that will slow the other processes down making your website appear clunky.

Getting to the point and having a website that loads quickly is one method when you are looking at how to complete with E-commerce giants, but you need to have professionally written content to grab and hold prospect's attention when they arrive as well.

Make Use Of Internet Marketing

In the end, your chances of beating out the bigger retailers for selling wayfarer sunglasses and other styles online are drastically enhanced when you stack the deck in your favor by using Internet marketing techniques. These techniques are often called search engine optimization and when left in the hands of a professional, they increase the ranking you get through the bigger search engines like Google. When done correctly, internet marketing matches your website with customers looking for sunglasses and even categorizes you higher than the competition.

When your business sells sunglasses in today's competitive market, knowing how to complete with E-commerce giants and get the edge on the larger, better-financed competition is a bonus. The answer lies in the online world. Even if you don't have an online business and sell your product from a physical location, knowing how to get a cyber presence working for you can make all the difference for small business marketing.

Filed under Information Articles, selling sunglasses, Small Business by

May 31, 2013

How To Implement A Customer Loyalty Program

Statistics report the average business spends more money to get a new customer than to sell to an existing one. That's as true for someone selling brand name sunglasses as it is for someone selling generic sunglasses. This is why implementing a customer loyalty program can be just as important as using the right display case for your products.

Here are some great ideas on how to get a customer loyalty program started:

Use A Points System

There is really no need to get complicated. Staying simple is always the best route in business and adopting a points system is the tried and true method for attracting and keeping customers. It works like this: the people who buy more from your sunglasses store earn some type of credit that translates into a final reward. Remember to keep the program simple or you might find the whole thing backfiring on you. If you can afford it, having a swipe card that tracks customer purchases is a great idea that makes the whole process fun and interesting for your clients.

Partner With Another Store

Another suggestion on how to implement a customer loyalty program is partnering with another company as a way to foster customer loyalty and company growth on a large business scale. Offering points and other rewards with a store in the same mall or general location can work well for small business too. What becomes important when you want to try this is to understand the habits of your customers and where they would be likely to shop before or after visiting your store. Doing some research as to their spending habits can be the difference between a positive and negative outcome.

Start up a Game

Everyone loves to have fun while they shop for sunglasses and starting up a game that ties into your product line is great way to attract customers from a wide age group. Maybe two or three purchases of sunglasses and accessories give clients the opportunity to play a game to win a free prize. This is one of the best methods for keeping your company name fresh in people's mind as well.

Customer loyalty is the Holy Grail for most businesses and that is especially true for people selling retail sunglasses. When you are looking at how to implement a customer loyalty program, you need to measure the effectiveness of these programs. Metrics like the customer retention rate are a great way to gauge the number of people that stay with you over any given period of time. Remember, an increase of 5% in customer retention can lead to a large profit increase for your store.

Filed under Information Articles, make money selling sunglasses, selling sunglasses, Small Business by

May 24, 2013

How To Focus On Local Promotions

How To Focus On Local Promotions

There are a number of factors that can make or break a promotion, be it on a national or local level. From the way the promotion is marketed, right down to the call to action. If you don't have a personal understanding of your customer base, and more specifically their demographic, than your promotion may not be as successful as you are hoping for it to be.

If you are planning on focusing on a local promotion the following guidelines will help to ensure that it is a successful one:

Test Your Promotion
The first, and probably most important aspect to running a successful promotion is to test it. Not only do you want to test where you run the promotion, i.e. local print, radio, television, or internet, but you should also test a few different messages and offers to see which works best. On the base level, a successful promotion should not only increase sales, but should also provide you with data to help you further understand your potential customers and what motivates them to purchase your product or service.

Use Strong Visuals
Another important aspect to a successful promotion relies heavily on the use of strong visuals. Customers rely on their visual perceptions when it comes to determining the quality of a product or service. So in order to be successful, your promotional materials should be able to relay the quality of your products through the images you use.

Have A Clear Call To Action
The next most important feature of a successful local promotion is having a clear call to action. With your promotion you want to make sure you that you don't give too much notice and that the offer doesn't last too long. The idea is to create a sense of urgency that will drive traffic into your store. This should be represented on all your local distribution channels. From local newspaper ads right down to your social media channels such as your Facebook page and twitter feed.

Promote Locally Through Social Media
The internet has become a much stronger source of influencing potential customers to purchase your products, be it through an upcoming local promotion or just an everyday customer acquisition. In order to be successful for both you have to ensure that you have a strong online presence. Not only will this help you to get the word on a local promotion, but it will also help you to gain the trust that is needed as an expert in your field, whether it is selling doodads or fixing widgets. As mentioned in the point above, Facebook and twitter are two prime examples of channels that customers use to get information about local products and services, but these are not the only ones. You should also monitor review sites, such as Yelp for example, and make sure you are addressing any customer concerns or complaints as they arise.

In summary, if you test and track your promotional message locally, use strong visuals to entice customers, have a clear call to action, and have a strong social media presence then when it comes time to focus on local promotions you will definitely be a step above the competition.

Filed under Blog by